Get in front of Michigan’s 83 county road agencies by advertising with CRA!

Expand your company’s reach and exposure to Michigan’s 83 county road agencies by advertising in the County Road Association (CRA) of Michigan’s Member Directory and Crossroads magazine.

Don’t miss potential business opportunities!

Michigan’s 83 county road agencies are beginning to restore our crumbling local roads and bridges. Now is a great time for companies to get in front of our members for new and repeat business opportunities!

Advertising in CRA publications literally gets your name in the door at all 83 county road agencies across the state and in the hands of hundreds of potential customers.

By advertising in both the CRA Member Directory and Crossroads, you receive a 15 percent discount! Ads run a full publication year (fall through summer) in all four issues of Crossroads and have a 12-month shelf life in the CRA Member Directory.

If you have any questions, contact Shelby Eva at or 517.482.1189.

Member Directory

The CRA Member Directory carries a 12-month shelf life and is a “go to” resource for Michigan’s county road agencies and our partners.

It is spiral bound and sent to every agency’s garage, management office and even MDOT leadership. In addition to the 3,800 hard copies distributed, a fully-interactive and fully-searchable online directory is used by CRA road agency members and Associate Members.

Member Directory ads are good for a full year.

Crossroads Magazine

Crossroads quarterly magazine educates a highly-targeted readership on a wide variety of topics with engaging features and informational stories. More than 2,000 readers interested in the latest local transportation infrastructure products, services and techniques receive the magazine digitally or in print, including every county road agency, legislators and some township, MDOT, county and municipal staff and officials.

According to a recent survey, nearly two-thirds of respondents indicated they get valuable news and information from CRA through Crossroads. Crossroads has a circulation of more than 1,000 printed copies, 2,500 digital copies and averages more than 3,000 reads online.

Ads run a full publication year (fall through summer) in all four issues of Crossroads.